Starting your own Tattoo Parlour: what you need to know

Starting your own Tattoo Parlour: what you need to know

We all have dreams about what we’d rather be doing than our current day jobs, and if you have had the long-term dream of owning a tattoo parlour and you do not know where to start, it’s bound to make you feel intimidated and nervous. After all, the world of tattoo artists is one of extreme skill and talent, one that is likely to make you question your own skill and passion. However, there are some ways that you can push your doubts to one side and help your dream of becoming a tattoo artist a reality.

Firstly, you’ll need to consider the quality of your website

Not perhaps where you thought you should be starting, but tattoo parlours, although easy to find, might not have what a client would like. They might walk into one parlour wanting a transcription of a drawing that they have done, and the artist might not be able to pull it off, but another member of the public might walk into the same parlour, give a vague description of what they would like and come out completely satisfied.

This is why you need a website, so people can see what you have to offer. Having a portfolio of original works can help too, as they can be used as reference material for your personal style. This can be a great opportunity to build your online presence too, as you can invest in link building and SEO (Search Engine Optimisation) services to boost your rankings on search engine results pages. This can be great for your business and for bringing in potential customers, not just ones that happen to walk past your studio on the street. 

tattoo parlour

Next, you need to think about your equipment

Going back to more practical considerations, you’ll need to think about your equipment. Whether this is thinking about getting a reliable and reasonably priced resource supplier for inks and needles, from places like Barber DTS, or you are thinking more about chairs, decor and computer services to make your customer service more easily manageable, you need to carefully think about what you need to spend your funds on to ensure your business is well-functioning from the start, and that your equipment is both highly reliable and efficient. 

You’ll also need to think about your business social media presence

Your business’s social media presence is something that is incredibly useful for both you and your customers. Not only because it creates a community and helps people learn more about your ethics and build a bond with potential customers, but for other reasons too:

  • It stops you from ‘overwhelming’ your website with too much information for the first-time visitor. You can just have key points on there, other areas can be covered in social media posts.
  • Social media is a free advertising tool if used correctly and the content you generate is interesting and useful to the audience
  • Social media can also bring in followers from all over the world. Even if they aren’t directly contributing to your business, having them following you can mean that the various algorithms involved will look more favourably on your posts. 
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